After 10 years of development and $100 million in investment, Cirrus is ready to ramp up production of its newest aircraft, the Vision Jet SF50.

The Vision Jet is what Cirrus calls a “personal jet.” It is designed to be flown by the owner. Many business jets, like the Embraer Phenom 100, require a pilot and co-pilot, but the 30-foot-long Vision, which is small for a jet, requires just one.

The Vision is the industry’s most modern, technologically-advanced general aviation jet and is supposed to be easy to fly for those with a pilot’s license, according to aircraft broker Ed Dahlberg, president of Emerald Aviation. Compared to direct competitors like the Cessna Mustang and the Phenom, which cost around $4 million, the Vision is a big draw, Dahlberg says.

“Cirrus created a big opportunity with the $2 million price point for the jet,” says Dahlberg.

Brothers Dale and Alan Klapmeier co-founded Cirrus in 1984 in their parents’ barn in Baraboo, Wisconsin. The brothers started the company to make a plane comfortable enough and safe enough so their wives would fly with them, says Dale Klapmeier. The Vision Jet is the culmination of that vision, he says.

Read the whole article on Inc.com.